How to Make a Targeted CV Using Your Master Resume

Your CV is a Marketing Document, Not a Historical Record

Did you know that the average corporate job vacancy attracts around 250 CVs? In a sea of applicants, standing out is not just an advantage; it's a necessity. Yet, many job seekers treat their CV like a comprehensive historical record, listing every task they've ever done. This approach, known as the "generic CV," is the fastest way to get lost in the pile. As we've discussed in our previous article, Why Most Resumes Are Invisible in 2025 (Even Good Ones), this is a critical mistake.

This is where the customised CV comes in. A tailored CV is a strategic marketing document, meticulously crafted to showcase your most relevant qualifications for a specific job. It speaks directly to the employer's needs, making it clear that you are the perfect fit for the role.

But creating a unique CV for every job application sounds exhausting, right? Not if you have a secret weapon: the master CV. This comprehensive document is the foundation from which you can quickly and easily build a powerful targeted CV for any opportunity that comes your way. In this guide, we'll show you how to create and leverage your master CV to make your job application process more efficient and effective.

What is a Targeted CV and Why Does it Matter?

A targeted CV is a version of your CV that has been customised to highlight the skills and experience you have that are most relevant to a specific job. Instead of sending the same generic document to every employer, you are strategically tailoring your CV to align with the requirements of the job posting.

The Benefits of a Tailored CV

Creating a targeted CV for each job application might seem like a lot of work, but the benefits far outweigh the effort:

• It gets you past the robots: Many companies use Applicant Tracking Systems (ATS) to screen CVs. These systems scan for specific keywords and phrases from the job description. A CV rich with these keywords has a much higher chance of passing this initial screening.
• It grabs the hiring manager's attention: Once your CV reaches a human, you have only a few seconds to make an impression. A targeted CV immediately shows the hiring manager that you have what they are looking for, making them more likely to read on.
• It shows you're a serious candidate: A customised CV demonstrates a genuine interest in the specific role and company. It shows that you've taken the time to understand their needs and how you can contribute, setting you apart from candidates who send a generic CV.
• It increases your chances of landing an interview: Ultimately, the goal of a CV is to get you an interview. A targeted CV is the most effective tool for achieving this, as it clearly communicates that you are a qualified candidate for the job.

The Foundation: Your Master CV

Now, you might be thinking that creating a customised CV for every job application sounds like a monumental task. This is where your master CV comes in. A master CV is a single, comprehensive document that contains your entire professional history.

What is a Master CV?

Think of your master CV as your career database. It's a private document for your eyes only, where you store every detail of your work history, including:

• Every job you've ever had: Include company names, locations, job titles, and dates of employment.
• A detailed list of your responsibilities and accomplishments: For each role, write down everything you did, every project you worked on, and every achievement you unlocked. Use quantifiable data whenever possible.
• A complete list of your skills: This includes hard skills (like software proficiency) and soft skills (like communication and teamwork).
• All of your education, qualifications, and training: List every relevant educational achievement and professional development course.

How to Create Your Master CV

Creating a master CV is a one-time investment that will pay dividends throughout your job search. Here's how to do it:

1. Brainstorm and document everything: Don't worry about length or formatting at this stage. The goal is to get all of your professional information down in one place.
2. Organise your information: Structure your master CV with clear headings like "Work Experience," "Skills," "Education," and "Qualifications." This will make it easy to find the information you need later.
3. Write detailed, quantifiable bullet points: For each of your accomplishments, use the STAR method (Situation, Task, Action, Result) to create compelling, data-driven bullet points. The STAR method helps you structure your accomplishments as stories. For example, instead of saying "Managed social media accounts," you could say, "Increased social media engagement by 35% over six months by implementing a new content strategy (Result) by taking on the task of revamping the social media presence (Task) when the company was struggling to connect with its audience (Situation) through a new content strategy (Action)."

How to Write a Targeted CV in 5 Steps

Once you have your master CV, creating a targeted CV is a breeze. Just follow these five steps:

Step 1: Analyse the Job Description

The job description is your cheat sheet. Read it carefully and highlight the key requirements, skills, and qualifications the employer is looking for. Pay close attention to:

• Keywords: Look for specific nouns and phrases that describe the role, responsibilities, and required skills.
• Company values: Research the company to understand its culture and values. This will help you tailor your CV's tone and content.

Step 2: Duplicate and Rename Your Master CV

This may seem obvious, but it's a crucial step. Always create a copy of your master CV and rename it for the specific job you're applying for (e.g., "JohnDoe_ProjectManager_CV"). This will prevent you from accidentally overwriting your master document.

Step 3: Tailor Your Professional Summary

Your professional summary is the first thing a hiring manager will read, so it needs to be compelling and relevant. Rewrite your summary to align with the specific role and company, highlighting your most impressive and relevant qualifications.

Step 4: Customise Your Work Experience

This is where your master CV really shines. Instead of rewriting your work experience from scratch, simply copy and paste the most relevant bullet points from your master CV into your targeted CV. Be sure to:

• Prioritise relevance: Choose the accomplishments that best demonstrate your ability to succeed in the target role.
• Use the employer's language: If the job description asks for a "team player," use that exact phrase in your CV.

Step 5: Refine Your Skills Section

Finally, review your skills section and make sure it reflects the requirements of the job.

• Include a mix of hard and soft skills: The job description will likely mention a combination of technical skills and interpersonal qualities. Make sure your CV reflects both.
• Be specific: Instead of just listing "project management," you could mention specific methodologies like "Agile" or "Scrum."

Targeted CV Examples

Let's look at a practical example of how to transform a generic CV bullet point into a targeted one.

Job Description Keyword: "Experience with social media marketing and content creation."

Generic CV Bullet Point:

• "Responsible for managing the company's social media accounts."

Targeted CV Bullet Point:

• "Grew social media engagement by 35% in six months by developing and implementing a data-driven content strategy across Facebook, Twitter, and Instagram."

Here's another example for a career changer:

Job Description Keyword: "Customer service experience"

Generic CV Bullet Point (from a retail job):

• "Assisted customers with their purchases."

Targeted CV Bullet Point (for an office assistant job):

• "Resolved customer inquiries in a high-volume retail environment, demonstrating strong communication and problem-solving skills applicable to an office setting."

See the difference? The targeted bullet point is specific, quantifiable, and directly addresses the language used in the job description.

Here's a snippet of what a targeted CV for a Project Manager role might look like:

Professional Summary

A results-oriented Project Manager with over 8 years of experience leading cross-functional teams to deliver complex projects on time and within budget. Proven ability to manage project lifecycles from initiation to completion, utilising Agile and Scrum methodologies to drive efficiency and stakeholder satisfaction.

Work Experience

Senior Project Manager | ABC Corporation | 2018 - Present

• Led a team of 12 in the successful launch of a new software product, resulting in a 15% increase in market share.
• Managed a portfolio of 5-7 concurrent projects with budgets ranging from £50,000 to £1 million.
• Implemented a new project management system that improved team productivity by 25%.

The Reztune Advantage: Your Secret Weapon for a Targeted CV

Creating a targeted CV for every job application is a proven strategy for success, but it can be time-consuming. That's where Reztune comes in. Think of it as your secret weapon in the job search.

Reztune is an AI-powered CV builder that automates the process of creating a targeted CV. Our platform analyses any job description, identifies the key skills and keywords, and then rewrites your CV to perfectly match the employer's requirements. With Reztune, you can:

• Create a perfectly targeted CV in seconds: Our AI does the heavy lifting, so you can focus on preparing for your interview.
• Beat the ATS: We use industry-leading, ATS-optimised templates to ensure your CV gets seen by a human.
• Tailor your CV with one click: No more manual copying and pasting. Reztune makes it easy to create a customised CV for every application. To learn more about how our technology works, check out our How It Works page.

Stop spending hours tailoring your CV and let Reztune do the work for you. Sign up for a free trial today and experience the power of an AI-powered targeted CV.

Conclusion: A Targeted CV is a Winning CV

In today's competitive job market, a generic CV is no longer enough. To stand out from the crowd and land the job you deserve, you need a CV that speaks directly to the employer's needs. By creating a comprehensive master CV and using it to build a targeted CV for each application, you can significantly increase your chances of success.

Key Takeaways:

• A targeted CV is customised for a specific job.
• A master CV is a comprehensive document with all your work history.
• Analyse the job description for keywords.
• Tailor your professional summary, work experience, and skills sections.
• Use a tool like Reztune to automate the process.

Ready to take your CV to the next level? Try Reztune today and experience the power of a perfectly targeted CV. Our AI-powered platform makes it easy to tailor your CV to any job description and land more interviews. Don't just apply for your dream job - get hired.

Frequently Asked Questions

How long should a targeted CV be?

Ideally, a targeted CV should be one page long. However, if you have extensive experience that is relevant to the job, a two-page CV is acceptable.

Should I have a different CV for every job?

Yes, you should create a targeted CV for every job you apply for. This will significantly increase your chances of getting an interview.

What if I don't have all the qualifications listed in the job description?

That's okay! Few candidates will meet 100% of the qualifications. Focus on highlighting the qualifications you do have and emphasise your transferable skills. For more answers to your questions, visit our FAQ page.

How do I choose the right CV template?

When you make a targeted CV, the template you choose should be clean, professional, and easy to read. Look for a CV template that allows for clear section headings and bullet points. Most importantly, ensure your CV template is ATS-friendly to get past the initial screening.

What should I include in my CV summary?

A CV summary is a brief 2-3 sentence overview of your professional background and skills. For a targeted CV, your CV summary should be tailored to the specific job, highlighting the qualifications that make you a great fit for the role.

How can I create targeted CVs more efficiently?

To create targeted CVs quickly, start with a master CV that includes all your work history and skills. Then, for each job application, copy the master CV and delete any information that isn't relevant to the specific job posting. A CV tool can also help you streamline this process.

Is it important to target my CV for a career change?

Yes, it's especially important to write a targeted CV when you're making a career change. This allows you to showcase your transferable skills and explain how your past experience is relevant to the new role you're applying for. Learning how to write a targeted CV for a career change can be a game-changer in your job search.

Should I include volunteer work on my CV?

If your volunteer work is relevant to the job you're applying for, you should definitely include it on your targeted CV. This can be a great way to demonstrate your skills and commitment, especially if you have limited paid work experience.